TRADE SECRET

LoRenZo
Contact: Tim Chatman 904-894-6437 / timchatman@comcast.net
May 7th

Urban R&B producer/vocalist/songwriter Lorenzo has astounding writing production that has distinguished him as a slow jam and ballad specialist in this chosen genre.  While he has produced a smooth, professional mixture of R&B lyrics, and soul man crooning for a number of national recording and aspiring artist in the Dirty South, the most distinctive element of Lorenzo's music is its subtle sensuality that can be heard throughout the lyrics of a track.

Lorenzo Smith is a native of Havana, FL, a small town outside of Tallahassee, FL.  A former high school athlete, Lorenzo has the rugged looks and physical build that A&R and other marketing teams pray for and consumers love. His early musical influences include Michael Jackson, El Debarge, and New Edition.  However, as his vocal and writing skills grew, he couldn't help transitioning to the soulful sounds of great vocalist like Otis Redding, the funk of James Brown, the smoothness of Sam Cooke, and of course the urban soul giants Luther Vandross, Freddy Jackson, and Will Downing. 

He began his music-recording career in the late 90's at the tail end of the new jack swing era.  He cut his first and second albums under the age of 19.  His first album Let Me Show You, with Alpha International Productions was assigned to the distribution of CEMA Records. The single "Tic Toc" made some local noise but never really got off the ground. 

However, Polygram Records knew a good sound when they heard it.  The major label picked up Lorenzo's contract from Alpha, reworked the production of the first album and renamed the LP to Lorenzo.  Under the direction of Polygram's A&R team, Lorenzo came back onto the music scene hard with his second LP, and released three videos from the award and best-selling album.  Lorenzo and the label were able to make the singles "Real Love," and "I Can't Stand the Pain" into national hits. 

With a steady two LP track record behind him, Lorenzo wanted to mature with his listening audience and began to market his image, music, and lyrical production with a more seductive sound that would sell without being a blatant come-on to the listener.  He chose to release his third album Love on My Mind with the independent label Luke Records.  The LP's first single and video "If It's Alright" were a production and songwriting collaboration, featuring Keith Sweat.  The single and LP received lukewarm promotional support, i.e. sales under this label's direction.   

While wading through legal and marketing challenges, and waiting patiently for his chance to blast back onto the music scene, Lorenzo sharpened his professionalism and songwriting skills to include developing a flair for contemporary and crossover treats for the listening audience. His fourth LP I TRY is with Interlude Entertainment and will be distributed by Omni Distribution. His strong family and gospel influence is blatantly evident in many of the lyrics, melody arrangements, and vocal delivery of this current musical work.  The debut single "Respect" is enjoying constant rotation in popular regional Urban and R&B radio and club venues of the South.  And the second release "Raid" has music veterans of the industry amazed and astounded at its quality of language and sensual imagery.

Urban R&B music critics in the region agree that this fourth album project has a unique sound, soul, and flavor that will continue to increase Lorenzo's growing fan base.  Fans can rest assure that Lorenzo will earn their musical respect through his outstanding stage performance and award winning songwriting and studio production/sound. The young artist seems destined to cement his status as one of the industry's upcoming male producer/artist to watch for success. Expect Lorenzo to hit your town real soon on his upcoming promotional tour.
 

Contact: Tim Chatman 904-894-6437 / timchatman@comcast.net
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